Jackalope Arts blog - vendor tips, art & craft fair information and updates #jackalopeartfair

Preparing For A Successful Photoshoot

On today's blog, we'd like to introduce you to local photographer, Keith Berson.  Keith has been kind enough to share his expertise in product photography to help us with a little "to-do" list for planning your own shoot and has extended an exclusive offer to our Jackalope Community!

 Keith Berson

Keith Berson

Hey there Jackalope community! I'm honored to be here as a guest blogger. I will tell you though, I am not a blogger or writer at all. I am a professional photographer who loves working with artisans, crafters, and designers. When an entrepreneur approaches me about photography for their product, I often find myself playing the role of a creative guide through the process. When it comes to creating imagery that represents your brand, you probably want various images for different uses. The more you plan your shoot in advance, the more successful it will be! If you have no idea where to start, then hopefully you will find this helpful.


A great way to get started is by making a "shot list" of all the photos you want to create. This will help you figure out the size or scope of your shoot. Highly stylized images might be used for marketing via social media, on a booth sign, or on your website banners. It may be a still life of your product with other props, or an actual person interacting with the product.  These types of images are meant to be narrative, and will help you connect with your demographic. You may also need basic product photos to be used for online stores, etsy shops, or to apply to sell in craft fairs. These shots are meant to show what the product looks like up close, without other objects to distract from your product. Often each product will need several angles, or extra detail shots to fully describe it.

If this seems like too much to take on all at once, the best thing to do is to figure out what your top priority is.  Once you have that first shoot day under your belt, you will be able to easily plan your next steps. Each shoot comes with its own set of preparations and decisions that need to be made, and after each shoot experience, you'll be more ready for the next one!


Let's dive right in and say you have a group of products that you sell online and at craft fairs, and you need a group of images that show each of your individual products in a way that cleanly and consistently represents your brand. You might also need some group shots to show multiple items together, which would help convey your aesthetic. The simple and traditional way to handle this would be to shoot everything on a white backdrop. However, that doesn't mean you can't be a bit creative with simple product photography. It's perfectly fine to choose a colored or textured background that compliments your product or branding. Some examples of this could be a table top, patterned fabric backdrop, or organic elements. This shoot should be done in controlled lighting to be sure it will remain consistent, and can be repeated should you add more products.

If you already have basic product photos, maybe what you really need is more stylized images for your website and social media. Grabbing people's attention online is often half the battle! If you're planning a still life or flatlay shoot, you will need to think about location, sourcing props and styling each set up. If you want to reach a specific demographic, you may decide that you need to have people interact with your product in the photos. Now you have to think about casting, wardrobe, hair & makeup, location, and possibly permits to shoot. Every product comes with its own unique challenges, but there are plenty of ways to make your product look desirable to potential shoppers.


Photos are an essential part of your business, and the more preparation you do beforehand, the easier your shoot will be! Plan a prep day before the shoot to get everything organized. Double check you have all the products ready and safely packed for shoot day. Look very carefully at all your product to make sure it is photo ready, meaning it's the best example of what you have to offer. No crooked labels, scuffs, or scratches. Go though all your props and organize them as well by shot so nothing gets forgotten. Most importantly, find experienced team members that can be an extension of your creativity, and help actualize your vision. 

  • Communicate with your photographer (and stylist if you hired one) so your goals are clear. 
  • Give photo examples of other brands that are doing something similar to what you want to create. 
  • Don't try to take on more than you can handle in one day. You don't want to be distracted by missing products or props, cleaning or prepping product, giving directions to lost team members, figuring out lunch or coffee, or any other unforeseen occurrence. 

If you think through your needs ahead of time, then on shoot day, you and your photographer can be focused on the creative side of things. Remember that photos are the #1 way to show people your brand!

More About Keith Berson Photography

Keith is always available to give free consultations to anyone planning a photoshoot. Sometimes you just need someone to ask you the right questions to get you going in the right direction.

In addition, Keith will be offering special pricing to the Jackalope community! Anyone who books and completes a shoot before the Spring Pasadena 2018 Jackalope Artisan Fair (coming up on April 28th & 29th) will receive a 25% price reduction on photography services, just mention Jackalope when booking!

Contact Keith for more info:
805.698.6707 |

Meet Zane Beadles Parade Foundation

At each Jackalope Denver event we select a nonprofit as our event beneficiary who betters the community and inspires us to do more.  Zane Beadles Parade Foundation does just that, and this Spring we are very excited to work with ZBPF, learn more about them below and come show your support on May 19th & 20th! 

1. When was Zane Beadles Parade Foundation founded and why? In 2013, Zane Beadles – former Denver Bronco currently playing for the San Francisco 49ers – established the Zane Beadles Parade Foundation (ZBPF).  ZBPF is a non-profit organization focused on providing experiences to distract our pint-sized warriors from their daily treatments. Studies indicate the experiences patients receive outside of the hospital is just as important as the treatment they receive in the hospital and positive experiences can improve a patient’s quality of life, stress level and recovery.  In 2017 through our Greatest Gift program ZBPF has sent over 50 families in SF and Denver to cheer on the Denver Broncos and San Francisco 49ers, helped deliver 30 Bags of Fun with the Gabby Krause Foundation, hosted 4 pancake breakfasts and built a new Sports Court at Brent's Place, sponsored a Holiday Extravaganza at Rocky Mountain Hospital for Children for 50 families, and the Winterfest at Cherry Creek North

 Zane Beadles with the Denver Broncos

Zane Beadles with the Denver Broncos

2. How did the name come about? While Zane was playing for the Denver Broncos the offensive line chose spirit animals.  The elephant was selected for Zane because of his size, he offers protection, strength, power, stability and wisdom.  Elephants offer good luck on a long hard journey and strength to make it through.  The elephant was selected to represent the foundation as the Zane Beadles Parade Foundation.  Zane believes life is about the journey not the destination and is dedicated to making the journey better for others.

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3. What makes ZBPF so unique and special? The foundation is a start up and Denver is the home of our Foundation.  ZBPF is special and unique because even though we were started in Denver, we continue to make an impact in Salt Lake City, UT where Zane played for the University of Utah, in Jacksonville Florida where Zane played for the Jaguars, and currently in the bay area as he plays for the SF 49ers. We are committed to collaboration, and partner with organizations to ensure a level of dignity and financial respite so that our partner’s can continue to offer all of their services to our families at no cost.  Frequently totaling more than $1 million per child, the expenses associated with oncology care are devastating to a families financial wellbeing.  Many families have been impoverished by their child’s disease; often a parent must stop working to care for their child.  The average income of our families is $50k – that is if both parents are able to keep their jobs.  The families we serve require a minimum stay in the hospital of 120 days and incur more than $10k in expenses.  ZBPF’s goal is to raise funds to assist the families with their expenses as well as provide programming opportunities and experiences they would not otherwise have the opportunity to enjoy!

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4. Why are you excited to partner with Jackalope this Spring? Because the festival is also a start up started by 2 hip, fun girls with a strong desire to give back to the community! Our values strongly align and we admire the fact Jackalope gives artists a chance to make a difference.  Also, our families love art and it is used as a form of therapy for them.  This will give ZBPF a chance to increase our exposure in the community as well as collect much needed art supplies to put in the newly established Zane's Zone-these Zones will be no procedure zones and allow the kids to just be kids!  The Zone will also have an adult area in order to provide a place for them to work and spend more time at the hospital with their children.


5. Where can we learn more about ZBPF and how can we help? On our new website at  You can help us spread the word about all the wonderful work we are doing in Denver, Salt Lake City and San Francisco!

Meet Brighter Future Charity

This Spring Jackalope Pasadena decided to welcome Brighter Future Charity as our event beneficiary! Although the fair is as always free to attend, we want to encourage donations to Brighter Future and the families they help. Learn more about them below why we want to help out!

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1. When was Brighter Future Charities Founded? Brighter Future was founded in 2013

2. Why did Brighter Future start? BFC was founded as a result of our founder, Mila Larios, noticing a sincere lack of inclusive support programs for families affected by autism. After one of her good friend's children was diagnosed with autism, Mila set out to create a support program to help others affected and bring about awareness in the surrounding communities. 


3. What makes Brighter Future so unique and special? One of the main things that makes BFC so unique is our focus on connecting our students with the community. So often you hear stories in the news of individuals with developmental issues only when speaking of motive or crime. BFC works to give a real face to the story of autism and help communities understand how to support those with autism. Not only that, but we work to showcase and support our autistic artists, who teach workshops and sell art at events to raise money for autism. 


4. Why are you excited to partner with Jackalope this Spring? We are excited to partner with Jackalope in the Spring after having such an amazing fair with you last fall. Our artists got so much out of seeing all the different ways in which they could turn their passion for art into a vehicle towards independence. Not only that, but our group could not get enough of the amazing activities offered to Jackalope patrons.  

 BFC artists making Pinch Pots at Jackalope Pasadena with Cobalt and Clay!

BFC artists making Pinch Pots at Jackalope Pasadena with Cobalt and Clay!

5. Where can we learn more about Brighter Future and how can we help? For more information please visit our facebook page at or on our website at

Denver Vendor Spotlight: Equillibrium


How would you describe your style?  
I would say my style is classic,  timeless,  and rocker chic. 

Are there any artists / designers that you particularly look up to? 
There are too many amazingly talented and inspiring Professionals to mention all that have had influence on me.  But,  here is a list of the ones who consistently hit a chord in chorus with my messaging and design aesthetic in no particular order: Vivienne Westwood,  Betsey Johnson,  Lee Alexander McQueen,  Ralph Lauren

What do you feel makes your work unique and truly your own? 
I have always had a great sense of style,  pattern,  and color story in regards to design.  My intention to be zero waste in design and production whenever/ wherever I can puts a unique fingerprint on Equillibrium designs and products...  from its story of inspiration to pattern design,  materials selection,  and production.  My background in Environmental Health,  Hazardous Waste Management,  and Green Building lends a lot to my design process and Executive decisions regarding my Company as a sustainable street brand.  Equillibrium is a brand to believe in,  trust,  and wear proudly for what is represents.


What sort of things inspire you?  
I'd say as a designer,  inspiration always comes from a feeling I am trying to express.  I commonly use messaging as print inspirations,  provoked by issues to grow awareness towards,  esp. with regards to sustainability. 

Where do you look for inspiration? 
Sources where I find inspiration vary,  but most commonly are:  All of nature,  music I love, the lifestyle I live and love,  my Heritage,  cultures I love,  animals I love,  science,  fashion I love...  things I love inspire me.


What is your creative process like?  
Starts with notes, as reference for concept...  then it is playing the vision to envoke the feeling and refine the concept to silhouette and color story,  to a soundtrack on the runway.  As my line is developed,  it is split into looks that are couture for retail/  custom orders and looks that are ready to wear for wholesale.  

What's the coolest artistic tip you've ever received?  I will have to quote Jane Hamill of Fashion Brain Academy,  "done is better than perfect".  As a cursed perfectionist creative Virgo,  this saying has helped me move forward in moments of paralysis.  It can apply to anything.  Whenever I feel stuck,  I literally hear that and get on with it.

Where can we learn more about you?


Denver Vendor Spotlight: Wood and Water, LLC

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What do you feel makes your work unique and truly your own?
Wood and Water believes in the empowering nature of taking responsibility for one's own health. We see so many people treat their bodies like a vehicle: any time the 'check engine' light comes on (a runny nose, trouble sleeping at night, tension headaches) they run to the mechanic (doctor, OTC meds, etc). When you clear the body of chemicals, and start treating your symptoms with natural remedies, you begin to become aware of what is truly ailing you; you become more in tune with what your body is trying to tell you.

Enter Wood and Water teas. Instead of reaching for that Tylenol PM to help you sleep, we recommend TranquiliTEA, which includes lavender, passionflower, and skullcap; these are medicines from the natural world to aid in sleep. Instead of grabbing that energy drink on your lunch break, we recommend brewing a cup of AuthoriTEA, our blend of lemon balm, red clover, and peppermint, designed to enhance your focus and allow for an alert mind.


What sort of things inspire you?  Where do you look for inspiration?
Our inspiration comes from the people around us; our tea blends are specifically created for the people in our lives that we see struggling with common ailments and are unaware that if they give their body what it needs, it has the capacity to heal itself. Our tea blends are also directly influenced by the people we meet every weekend at fairs and festivals.

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We are constantly being asked to create new blends to help with specific things, and our goal is to one day be able to accommodate every single one of these requests. We look for inspiration in the little things. We live off grid in a travel trailer at the top of a mountain in southern Colorado, and not a day goes by that we aren't inspired by the nature surrounding us. Being in nature is healing, and our tea blends are a tiny reflection of how healing nature truly is. 

When do you feel the most creative?
We are most creative in the mornings, drinking our coffee (yes, you read that right!), soaking up the scent of pine, cedar, and dirt.

What is your creative process like?
Our creative process? A lot of Pink Floyd, a lot of Dave Matthews, and a lot of market research.

What's the coolest artistic tip you've ever received?
Be okay with throwing something away. 

Where can we learn more about you?

Denver Vendor Spotlight: Redemption Road Coffee

Meet Redemption Road Coffee, creators of craft coffee in Mead Colorado.


What do you feel makes your work unique and truly your own?
Our mission is what sets us apart.  We roast coffee with a much bigger cause in mind.

When you buy a freshly roasted bag of Redemption Road Coffee, you’re not just buying good coffee…You're supporting a cause.

You're supporting individual hardworking families all across the globe.

You're supporting my family in our mission to help people live more authentically both emotionally and spiritually.

You're joining a community of people with the desire and vision to make the world a better place.


Tell us about how you got started:
Aaron Harsch began roasting his own coffee in a whirleypop crank-handle popcorn maker in 2010. As he researched and experimented he began to perfect his roast creating a smooth, flavorful coffee. Friends would say “You make a great coffee!" and he and his wife would give their coffee as Christmas gifts. The Harsch’s home-roasted coffee was well-loved. 

During that time, Aaron, with the support of his wife Jessica, began a non-profit organization called Redemption Road. Redemption Road runs groups and weekend intensives that help men learn how to live in freedom. 

In the fall of 2015 a friend made a comment to Aaron in passing: "You should sell this coffee to support Redemption Road".  For some reason that idea hit home. Aaron started considering what it  would take to start a coffee roasting business.   That Thanksgiving, he and his wife decided they would make this a reality. They bought an industrial drum roaster, obtained the necessary licenses and opened for business.

Not only would this coffee support their own family, but they would give 10% of the profits away to help support Redemption Road and other great causes.  The Harsch’s also saw that they could support international families and communities from whom they sourced their coffees. This is why the descriptions on their coffees are so long.  They want you to know the whole story. They want you to know about the people who hand-picked the coffee cherries, and what they are using the profits for in their communities. 


What sort of things inspire you?
Excellent coffee with a cause;  seeing people gain freedom and healing and be the best version of a person they can be.

When do you feel the most creative?
When we are rested and create space and usually good music

Where can we learn more about you? and is our not for profit 

Pasdena Vendor Spotlight: Chuddywinks

How would you describe your style?  Are there any artists / designers that you particularly look up to?
I was once told that I make the ordinary extraordinary. I love bold colors and items with flair. For artist I always go back to Dali & da Vinci. Both of them worked with several mediums and really melded art with life. Also Hunter S Thompson, part of a quote fromhim, “Buy the ticket, take the ride”. 


What sort of things inspire you?  Where do you look for inspiration?
I live in the San Bernardino Mountains in a National Forest I’m surrounded by natural beauty so you’ll see a lot of nature in my work. I’m also super into sci fi and geekery so you’ll also see a lot of that as well as where the two merge; ie: cryptids. I also love old book art. 


When do you feel the most creative?
I’m a night owl, or maybe a pre-dawn owl. I often get a lot of work done after midnight or around 3 am. Less distractions I guess, plus I’m not a champion at sleeping. 

What is your creative process like?
I tend to just make whatever I fancy at the time, and trust that others will like it too. I also love going through old book art, illustrations from times forgotten, trapped in books getting lost to time. They are so beautiful and I love twisting them into a new life.

What's the coolest artistic tip you've ever received?
Live your life. That is actually just a thing I tend to say, to others, but to myself, a lot. It can mean so many things. For artists… get out there, see things, do things, make things, don’t think on what others will think about it. My husband reminded me last night that I’m a gambler (literally, I love Vegas). Being an artist, having a business with things I create from scratch, life in general… Prepare as you wish, but it’s all just rolling the dice. Making a living as an artist is a bold move. So by default you are bold. So live your life and roll those dice, buy that ticket and take that ride. 

Where can we learn more about you? 
Follow @Chuddywinks on Instagram for the latest creations.

Denver Vendor Spotlight: Lostgirl Metalworks

Meet Robbi Farscman of lostgirl Metalworks.

While working as a community organizer on the east coast in the early 2000s, I started making jewelry as a hobbyist. Then, it was bead work, including those I made with polymer clay, and the focus was on design – which leaned solidly towards the asymmetrical and quirky. I gave everything as a gift, and when folks told me, “You should sell,” I would laugh and respond with a hearty “No!”

My work later took me to New England, where I continued designing (and giving away) jewelry in my spare time. The reception was similar to that from down south, though “You should sell!” was met with a more tentative “Nooo….” When I relocated to NY in 2008 and heard the same encouragement, I said “Damn right!” (I can be a bit slow on the uptake at times…)

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My first metalworking course was a two-week one called “Rings and Things.” I babbled about it for months beforehand – some might have said ad nauseam – and couldn’t wait for the first day. After seven hours in the studio, I came home defeated and answered the expectant question of “Did you love it?!” with “Not really…”

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Sawing metal was a pain, and I broke blades quicker than you could blink. (Later, I learned that having the right blade for the gauge of metal you’re cutting makes a world of difference!) My soldering skills were also pretty tragic, and the little pieces would jump off the metal whenever the torch flame would get anywhere close. I considered ditching the whole affair after the first day. But I’m pretty determined by nature, so I went back. The second day was a little better, and by the end of the third, I was hooked and began dreaming about my “next life” in metal.  

In February 2012, with only two metalsmithing courses under my belt, a basic skill-set (to say the least!), and just two pairs of pliers in my toolbox, I decided my next life started then and I made the leap to be a full-time artist. Shortly thereafter, lostgirl Metalworks – a nod to my tendency to wander, shun roots and find inspiration on the unknown path – was launched.  

Like the way I live my life, my work tends to be experimental in nature, with middle-of-the-night visions constructed (sometimes awkwardly) in metal the next day.

I work primarily in sterling, though copper and bits of gold find their way into my work, and drool-worthy stones are the norm. Much of my current line contains bold pieces that celebrate both structure and the beauty of decay. (I think of them as modern heirlooms.)

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Life-by-hand, as I call it, isn’t always an easy journey. Some days are smooth sailing and others are complete melt-downs (literally, if I keep my torch on something for two seconds too long). On the smooth days, I leave the studio invigorated and excited to return. On the others, I remind myself that I am a maker, not a machine, and nothing that I do will ever be perfect (though that doesn’t stop me from trying!). 

Whichever the day, I have no doubt that I’m fortunate to have the freedom to create whatever crazy comes to mind and continue to find my voice.