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Jackalope Arts blog - vendor tips, art & craft fair information and updates #jackalopeartfair
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On today's blog, we'd like to introduce you to local photographer, Keith Berson. Keith has been kind enough to share his expertise in product photography to help us with a little "to-do" list for planning your own shoot and has extended an exclusive offer to our Jackalope Community!
Hey there Jackalope community! I'm honored to be here as a guest blogger. I will tell you though, I am not a blogger or writer at all. I am a professional photographer who loves working with artisans, crafters, and designers. When an entrepreneur approaches me about photography for their product, I often find myself playing the role of a creative guide through the process. When it comes to creating imagery that represents your brand, you probably want various images for different uses. The more you plan your shoot in advance, the more successful it will be! If you have no idea where to start, then hopefully you will find this helpful.
WHAT KIND OF SHOOT ARE YOU PLANNING?
A great way to get started is by making a "shot list" of all the photos you want to create. This will help you figure out the size or scope of your shoot. Highly stylized images might be used for marketing via social media, on a booth sign, or on your website banners. It may be a still life of your product with other props, or an actual person interacting with the product. These types of images are meant to be narrative, and will help you connect with your demographic. You may also need basic product photos to be used for online stores, etsy shops, or to apply to sell in craft fairs. These shots are meant to show what the product looks like up close, without other objects to distract from your product. Often each product will need several angles, or extra detail shots to fully describe it.
If this seems like too much to take on all at once, the best thing to do is to figure out what your top priority is. Once you have that first shoot day under your belt, you will be able to easily plan your next steps. Each shoot comes with its own set of preparations and decisions that need to be made, and after each shoot experience, you'll be more ready for the next one!
PLANNING THE SHOOT
Let's dive right in and say you have a group of products that you sell online and at craft fairs, and you need a group of images that show each of your individual products in a way that cleanly and consistently represents your brand. You might also need some group shots to show multiple items together, which would help convey your aesthetic. The simple and traditional way to handle this would be to shoot everything on a white backdrop. However, that doesn't mean you can't be a bit creative with simple product photography. It's perfectly fine to choose a colored or textured background that compliments your product or branding. Some examples of this could be a table top, patterned fabric backdrop, or organic elements. This shoot should be done in controlled lighting to be sure it will remain consistent, and can be repeated should you add more products.
If you already have basic product photos, maybe what you really need is more stylized images for your website and social media. Grabbing people's attention online is often half the battle! If you're planning a still life or flatlay shoot, you will need to think about location, sourcing props and styling each set up. If you want to reach a specific demographic, you may decide that you need to have people interact with your product in the photos. Now you have to think about casting, wardrobe, hair & makeup, location, and possibly permits to shoot. Every product comes with its own unique challenges, but there are plenty of ways to make your product look desirable to potential shoppers.
MAKING IT HAPPEN
Photos are an essential part of your business, and the more preparation you do beforehand, the easier your shoot will be! Plan a prep day before the shoot to get everything organized. Double check you have all the products ready and safely packed for shoot day. Look very carefully at all your product to make sure it is photo ready, meaning it's the best example of what you have to offer. No crooked labels, scuffs, or scratches. Go though all your props and organize them as well by shot so nothing gets forgotten. Most importantly, find experienced team members that can be an extension of your creativity, and help actualize your vision.
- Communicate with your photographer (and stylist if you hired one) so your goals are clear.
- Give photo examples of other brands that are doing something similar to what you want to create.
- Don't try to take on more than you can handle in one day. You don't want to be distracted by missing products or props, cleaning or prepping product, giving directions to lost team members, figuring out lunch or coffee, or any other unforeseen occurrence.
If you think through your needs ahead of time, then on shoot day, you and your photographer can be focused on the creative side of things. Remember that photos are the #1 way to show people your brand!
More About Keith Berson Photography
Keith is always available to give free consultations to anyone planning a photoshoot. Sometimes you just need someone to ask you the right questions to get you going in the right direction.
In addition, Keith will be offering special pricing to the Jackalope community! Anyone who books and completes a shoot before the Spring Pasadena 2018 Jackalope Artisan Fair (coming up on April 28th & 29th) will receive a 25% price reduction on photography services, just mention Jackalope when booking!
At each Jackalope Denver event we select a nonprofit as our event beneficiary who betters the community and inspires us to do more. Zane Beadles Parade Foundation does just that, and this Spring we are very excited to work with ZBPF, learn more about them below and come show your support on May 19th & 20th!
1. When was Zane Beadles Parade Foundation founded and why? In 2013, Zane Beadles – former Denver Bronco currently playing for the San Francisco 49ers – established the Zane Beadles Parade Foundation (ZBPF). ZBPF is a non-profit organization focused on providing experiences to distract our pint-sized warriors from their daily treatments. Studies indicate the experiences patients receive outside of the hospital is just as important as the treatment they receive in the hospital and positive experiences can improve a patient’s quality of life, stress level and recovery. In 2017 through our Greatest Gift program ZBPF has sent over 50 families in SF and Denver to cheer on the Denver Broncos and San Francisco 49ers, helped deliver 30 Bags of Fun with the Gabby Krause Foundation, hosted 4 pancake breakfasts and built a new Sports Court at Brent's Place, sponsored a Holiday Extravaganza at Rocky Mountain Hospital for Children for 50 families, and the Winterfest at Cherry Creek North!
2. How did the name come about? While Zane was playing for the Denver Broncos the offensive line chose spirit animals. The elephant was selected for Zane because of his size, he offers protection, strength, power, stability and wisdom. Elephants offer good luck on a long hard journey and strength to make it through. The elephant was selected to represent the foundation as the Zane Beadles Parade Foundation. Zane believes life is about the journey not the destination and is dedicated to making the journey better for others.
3. What makes ZBPF so unique and special? The foundation is a start up and Denver is the home of our Foundation. ZBPF is special and unique because even though we were started in Denver, we continue to make an impact in Salt Lake City, UT where Zane played for the University of Utah, in Jacksonville Florida where Zane played for the Jaguars, and currently in the bay area as he plays for the SF 49ers. We are committed to collaboration, and partner with organizations to ensure a level of dignity and financial respite so that our partner’s can continue to offer all of their services to our families at no cost. Frequently totaling more than $1 million per child, the expenses associated with oncology care are devastating to a families financial wellbeing. Many families have been impoverished by their child’s disease; often a parent must stop working to care for their child. The average income of our families is $50k – that is if both parents are able to keep their jobs. The families we serve require a minimum stay in the hospital of 120 days and incur more than $10k in expenses. ZBPF’s goal is to raise funds to assist the families with their expenses as well as provide programming opportunities and experiences they would not otherwise have the opportunity to enjoy!
4. Why are you excited to partner with Jackalope this Spring? Because the festival is also a start up started by 2 hip, fun girls with a strong desire to give back to the community! Our values strongly align and we admire the fact Jackalope gives artists a chance to make a difference. Also, our families love art and it is used as a form of therapy for them. This will give ZBPF a chance to increase our exposure in the community as well as collect much needed art supplies to put in the newly established Zane's Zone-these Zones will be no procedure zones and allow the kids to just be kids! The Zone will also have an adult area in order to provide a place for them to work and spend more time at the hospital with their children.
5. Where can we learn more about ZBPF and how can we help? On our new website at www.zanesparade.org. You can help us spread the word about all the wonderful work we are doing in Denver, Salt Lake City and San Francisco!
This Spring Jackalope Pasadena decided to welcome Brighter Future Charity as our event beneficiary! Although the fair is as always free to attend, we want to encourage donations to Brighter Future and the families they help. Learn more about them below why we want to help out!
1. When was Brighter Future Charities Founded? Brighter Future was founded in 2013
2. Why did Brighter Future start? BFC was founded as a result of our founder, Mila Larios, noticing a sincere lack of inclusive support programs for families affected by autism. After one of her good friend's children was diagnosed with autism, Mila set out to create a support program to help others affected and bring about awareness in the surrounding communities.
3. What makes Brighter Future so unique and special? One of the main things that makes BFC so unique is our focus on connecting our students with the community. So often you hear stories in the news of individuals with developmental issues only when speaking of motive or crime. BFC works to give a real face to the story of autism and help communities understand how to support those with autism. Not only that, but we work to showcase and support our autistic artists, who teach workshops and sell art at events to raise money for autism.
4. Why are you excited to partner with Jackalope this Spring? We are excited to partner with Jackalope in the Spring after having such an amazing fair with you last fall. Our artists got so much out of seeing all the different ways in which they could turn their passion for art into a vehicle towards independence. Not only that, but our group could not get enough of the amazing activities offered to Jackalope patrons.
1. How did you get your start in the handmade community? I’ve been drawn to creating and promoting handmade creations from a young age. When I was younger, I’d go to work with my mom who was a graphic designer and worked in an office full of women owned businesses. There I’d sit under her desk and draw…sometimes on the walls… and make things from everyday objects. I was incredibly fortunate that the designers, architects, and other professional women in the office would buy my colored paperclips and eraser sculptures and show me what it was like to support each other and the joy of having someone want something made by hand. This feeling of community around creation was present through my college experience where I studied theatre – the art of creating what you need because there’s never enough in the budget to “just go buy it.” I also started working for an American craft artist/ gallery at that time and fell in love with the idea of art being accessible for anyone.
2. What/Who is your biggest inspiration? My biggest inspiration is my mom, Ann, who is the other half of Period Six Studio. She always taught me that people, no matter how different, have shared experiences and their stories are worth listening to and retelling.
3. Tell us a few favorites of yours (animal, tv show, weekend activity, food etc)? A few of my favorite things… polka dots, rusty things, my dog Malcolm and husband Toby, Gilmore Girls, Broadway musicals, and a beer & chocolate combo to top off a day of bump skiing.
4. What do you love most about the handmade movement? My favorite part of the handmade movement is seeing how people who where displaced from jobs in the recession or found that there were no jobs for them out of college have carved out places for themselves. By taking nontraditional career paths they’ve had to build upon what lights them up. I feel privileged watching aritsts grow and change and feel honored when they trust us to tell their stories.
5. What is the most important feature in an artists application for you? For me the work itself is the most important feature. The joy, thoughtfulness and attention to detail is all reflected in the work itself. That being said, make sure there’s good pictures to represent it in the best light.
6. What are you looking forward to the most in joining the jury panel with Jackalope? I am excited to join the jury panel to meet other people who share my passion of the handmade and to see the scope of what people are creating!
Q: Tell us a little about yourself & your background in the arts & crafts world
A:December 1997 I was hired as extra Christmas Help at Handmade Galleries in Sherman Oaks... Handmade Galleries was a 5,000 sq ft retail space, where artists would rent space from us and we would be there to sell their wares. I immediately fell in love with the business. Fast forward 10 years later, managing the store, in charge of renting the spaces to artists and working on store promotion and having a space of my own, reselling vintage clothing and odd ends. (I have vintage resale/flea market experience, before Handmade).
Q: What / who is your biggest inspiration?
A: My biggest inspiration? That's a tough one, I feel inspired daily by all the artists I work with. I've always had an eye... I would have to say my Mom! She's an amazing artist and has such an inspiring outlook on life. She's always saying... it's in "The Details" and that has kind of stuck with me.
Q: Tell us about a few favorites of yours:
I've been working with Mark Brunner for 8 years, we met right after we open our Burbank store. I love his color sense and simplicity of subject matter. I like accessibility.
Reza Kassai is another artist I'm obsessed with. Again strong colors, his crazy girls are brilliant. I have so many favorites. If you've ever been in one of our shops... We really cover so many areas. Art, Jewelry, Ceramics I could go on and on.
Q: What do you love most about the handmade movement?
A:The Handmade movement is so important. I love a community. I grew up in the 70's and have lived in communal settings. Creativity was always around. To this day nothing makes me feel more alive than connecting with community. The world is changing and with the disconnect, connecting has never been more important.
Q: What is the most important feature in an artist's application for you?
A: What I would be looking for... first something I've never seen before, originality. Interesting use of materials. I always like "eco friendly" items. My artistic style tends to be more on the wild side. I'm drawn to edgy works. But have been moved by color alone. I have a very organic process, I just know what interest me when I see it.
Q: What are you most looking forward to in being a part of the Jackalope Arts jury?
A: I'm looking forward to expanding my horizon and hopefully helping to expand yours too... I love discovery!
Q: Where can we find out more about you?
A: Find out more about me... WWW.MINDFULNEST.COM
How did you get your start in the handmade community?
I started a jewelry business called Wasabi back in 1992. I had always loved Jewelry and took classes in high school and college. I wanted to have my own business from an early age and loved fashion. After working in Retail and manufacturing I took a leap. With the support of my new husband and sister, I took some jewelry making classes and started Wasabi as a fashion freshwater pearl line. I continue to work with a few stores but focus on representing handmade artists at Hömage now.
What/Who is your biggest inspiration?
My mom! She would be considered a stay at home mother, but she was a creative go-getter and super active. She always had us doing some kind of project in Campfire Girls or for fun and was a part of the crafting community where she always killed it at boutiques! She also inspired me to give back through volunteering and was named Woman of the Year by our local newspaper!
Tell us a few favorites of yours (animal, tv show, weekend activity, food etc)?
Totally a cat person. Meow! Love Project Runway’s incredible creativity, plus I can also relate to the pressure because of my jewelry business where “one day you’re in and the next day you’re out." It’s so important to stay innovative!
What do you love most about the handmade movement?
Personal connection, in life, is one of the most important things to our well-being. Being able to work with people who are so passionate about what they do and communicate that to our customers, in person, gives us a chance to have an impact on the public. The ability and value in touching and feeling handmade products reminds us that we are human and connected in some way. Slow Shopping, instead of internet shopping, is like Slow Coffee. It’s so much more satisfying!
What is the most important feature in an artists application for you?
Originality, quality and a well rounded presentation.
What are you looking forward to the most in joining the jury panel with Jackalope?
The opportunity to influence the market choices and to provide feedback to emerging artists, if that is possible.
How would you describe your style?
I would say my style is classic, timeless, and rocker chic.
Are there any artists / designers that you particularly look up to?
There are too many amazingly talented and inspiring Professionals to mention all that have had influence on me. But, here is a list of the ones who consistently hit a chord in chorus with my messaging and design aesthetic in no particular order: Vivienne Westwood, Betsey Johnson, Lee Alexander McQueen, Ralph Lauren
What do you feel makes your work unique and truly your own?
I have always had a great sense of style, pattern, and color story in regards to design. My intention to be zero waste in design and production whenever/ wherever I can puts a unique fingerprint on Equillibrium designs and products... from its story of inspiration to pattern design, materials selection, and production. My background in Environmental Health, Hazardous Waste Management, and Green Building lends a lot to my design process and Executive decisions regarding my Company as a sustainable street brand. Equillibrium is a brand to believe in, trust, and wear proudly for what is represents.
What sort of things inspire you?
I'd say as a designer, inspiration always comes from a feeling I am trying to express. I commonly use messaging as print inspirations, provoked by issues to grow awareness towards, esp. with regards to sustainability.
Where do you look for inspiration?
Sources where I find inspiration vary, but most commonly are: All of nature, music I love, the lifestyle I live and love, my Heritage, cultures I love, animals I love, science, fashion I love... things I love inspire me.
What is your creative process like?
Starts with notes, as reference for concept... then it is playing the vision to envoke the feeling and refine the concept to silhouette and color story, to a soundtrack on the runway. As my line is developed, it is split into looks that are couture for retail/ custom orders and looks that are ready to wear for wholesale.
What's the coolest artistic tip you've ever received? I will have to quote Jane Hamill of Fashion Brain Academy, "done is better than perfect". As a cursed perfectionist creative Virgo, this saying has helped me move forward in moments of paralysis. It can apply to anything. Whenever I feel stuck, I literally hear that and get on with it.
Where can we learn more about you?
Shop handmade for the holidays at Jackalope Denver's Indie Artisan Fair next weekend, December 9th & 10th! Here is a simple A to Z guide that offers something for everyone on your holiday shopping list!
Acid Hair Glitter specializes in all things related to having the most glitter-filled hair in the galaxy!
Beard Oil by Two Ravens Soaps is the perfect luxury any dull beard is in search of!
Copper Mug by Lunazul Gallery is a necessity for the holiday edition moscow mule being shaken up in your kitchen this season.
Diffuser Necklace by Tin Lizzie adds a modern touch to traditional aromatherapy, with this oil infused necklace to support you on the road to your best self.
Embroidery by Olander Co draws inspiration from beautiful Colorado in these delightful embroidery hoops.
Fanny Pack by Fortnight Company is a stunning gift for any adventurer who can’t be bothered with anything getting in their way!
Genius Handcarved Wooden Dice by Boxwood Pinball for the modern board-gamer looking to go beyond traditions.
Honey by Bjorns adds a bit of sweetness to anyone's day, one teaspoon at a time!
Icelandic Reindeer Fleece by Vela Apparel to bring back some of the magical Christmas spirit we can always use more of!
Jewel Tone Boho Sway Earrings by Mile High Beads are for the “day to night” woman who needs accessories to keep up with her lifestyle.
Kimono by Twirl is perfect for the casual errand run, lavish night out, or anything in between!
Lollipops by Sweet Caroline Confections are the sweet addict’s dream… although, they’re almost too pretty to eat!
Macrame Wall Hanging by Rustic Sage Designs for those vintage - obsessed, looking to fill that boring white wall.
“Nuts about Donuts” Art Print by Kelsey M Designs for the donut lovers… aka anyone and everyone!
Ornament by The Furnace Glassworks will steal the spotlight from any ordinary set of decor!
Pickles by The Good Jar has so many varieties to choose from, with Bread and Butter being one of the most popular; no sweet pickles can compare!
Quilted Baby Blanket by Fiber Relics will have your little one so comfy & cozy, they will be howling at the moon!
Rosemary Cedar Candle by Light Provisions is great for those attempting to bring the outdoors into their home, with the scent of freshly cut lumber and aromatic herbs.
Sangria Wine Slushy Mix by Nectar of the Vine puts a twist on the traditional beverage, for those looking to switch it up!
Toffee by Vivian’s Gourmet is classically delicious with an instant mouthwatering effect at a mere glance!
Ultimate Skin Care Package by Moon Mother Medicinals consists of face serum, face wash, and cleansing grains for magically beautiful skin.
Vintage Blings by Booze Bling is for the host in your life, bringing a bit of fun & recognition to glasses everywhere!
Wrapping Paper by Revel & Co. adds a flawless last touch to any present!
Xmas Cards by Rum Bird Studio takes a unique twist on the typical cards, with these quirky illustrations.
Yarn Hand-dyed by Knit Stitch gives you the ideal materials to create something truly magical for your loved ones (or simply a gift for yourself!)
Zipper Pouch by CZ In Stitches has endless fabric options to choose from, for your ultimate essentials bag.
All of these items and more can be found at Jackalope Indie Artisan Fair's curated event with over 150 handmade artisans in the McNichols Building on December 9th and 10th in Downtown Denver. The fair will be open from 10am to 5pm daily, so get your shopping lists ready!
What do you feel makes your work unique and truly your own?
Wood and Water believes in the empowering nature of taking responsibility for one's own health. We see so many people treat their bodies like a vehicle: any time the 'check engine' light comes on (a runny nose, trouble sleeping at night, tension headaches) they run to the mechanic (doctor, OTC meds, etc). When you clear the body of chemicals, and start treating your symptoms with natural remedies, you begin to become aware of what is truly ailing you; you become more in tune with what your body is trying to tell you.
Enter Wood and Water teas. Instead of reaching for that Tylenol PM to help you sleep, we recommend TranquiliTEA, which includes lavender, passionflower, and skullcap; these are medicines from the natural world to aid in sleep. Instead of grabbing that energy drink on your lunch break, we recommend brewing a cup of AuthoriTEA, our blend of lemon balm, red clover, and peppermint, designed to enhance your focus and allow for an alert mind.
What sort of things inspire you? Where do you look for inspiration?
Our inspiration comes from the people around us; our tea blends are specifically created for the people in our lives that we see struggling with common ailments and are unaware that if they give their body what it needs, it has the capacity to heal itself. Our tea blends are also directly influenced by the people we meet every weekend at fairs and festivals.
We are constantly being asked to create new blends to help with specific things, and our goal is to one day be able to accommodate every single one of these requests. We look for inspiration in the little things. We live off grid in a travel trailer at the top of a mountain in southern Colorado, and not a day goes by that we aren't inspired by the nature surrounding us. Being in nature is healing, and our tea blends are a tiny reflection of how healing nature truly is.
When do you feel the most creative?
We are most creative in the mornings, drinking our coffee (yes, you read that right!), soaking up the scent of pine, cedar, and dirt.
What is your creative process like?
Our creative process? A lot of Pink Floyd, a lot of Dave Matthews, and a lot of market research.
What's the coolest artistic tip you've ever received?
Be okay with throwing something away.
Where can we learn more about you?
1. How did you get your start in the handmade community?
I like art. I like Colorado. I like fashion. I like t-shirts. There you go.
2. What do you feel makes your work unique and truly your own?
I try to test the boundaries of what local street wear can be. Representing Colorado and pushing what is acceptable a little bit.
3. What or Who Inspires you?
I get inspiration from all over. The great art scene in Denver, the beautiful Rocky Mountains, everyday life in general.
4. What is your creative process like?
It varies from sketching and going through various outcomes and ideas to jumping straight on the computer and designing.
5. What is the coolest artistic tip you have ever received?
Don't be afraid to fail.
6. What can we expect to see from you at Jackalope?
Sweet t-shirts, sweaters, beanies and other random, radical things.
7. Where can we learn more about you? https://www.buckleyomega.com/