How did you get your start in the handmade community?
I started in December of 2015 and basically taught myself how to make candles. With only a couple instructional books and no one showing my the ropes, there was a lot of trial and error and definitely costs that came along with those mistakes. But with repetition, I got better and better until I created a quality product, which was eventually turned into a concept for the business that I have today!
What or who inspires you?
Generally speaking, other entrepreneurs and small business owners who are successful definitely inspire me to achieve great things. I always look for inspiration from other creative individuals who are not afraid to take risks and think outside the box. When I decided to start a business, i knew that I had to be unique and different in order to be successful. I enjoy meeting people who love to go against the grain. More specifically speaking, the inspiration for the collection of candles is mostly what I personally perceive as a cool looking and good smelling product. I try to put myself in the customer's shoes, while also trusting my gut instinct on what makes a product work. 70% of my customer base is female, so I have definitely learned how to look at things from a woman's perspective and subsequently market my brand appropriately.
When do you feel the most creative?
I feel the most creative when I am either sitting in a coffee shop with my earbuds in, or when I am sitting on a plane traveling somewhere. I rarely purchase the WIFI on the plane and solely use that time to just focus on writing down ideas in Microsoft Word. Good coffee, good music, and traveling are keys to creativity for me!
What can we expect to see from you at Jackalope?
My product is unique, different and will make a great gift! The scents in the collection are perfectly accurate to their description and definitely surprise some people! I can't wait to be a part of the Holiday season.
What is the coolest artistic tip you've ever received?
Break the rules! Don't break the law, but break the rules. It's impossible to be a maverick or true original if your always following the "rules".