Creating a logo can be an exciting time when launching your business. It's a chance for you to show your audience what you're all about with one quick visual cue. There's a whole lot of pressure that goes into creating something that's relevant to you and timeless to represent your brand as your business continues to grow. Here are a few things to keep in mind when creating your logo!
Introducing Your Brand
This is your chance to introduce your brand to the world. Your logo should speak to your target audience, and when designing, you must keep this in mind. A good way to start planning this is to write down what comes to mind when you think of your brand. Come up with some visual elements that you think represent what your brand means.
Your logo is your quickest chance to set yourself apart from competitors. It's important that you stand out from the rest.
Selecting a font can be a daunting task, with an every-expanding array of choices. Remember to choose fonts that have a timeless quality to them, and really speak to what your brand is. Don't be afraid to use rare and unique fonts to enhance your branding.
The color palette that you choose to work with can mean a lot about your overall brand. Do you want to be bright and showy? Or muted and sophisticated? You want the colors you work with to represent your brand's message.
Keep It Concise
While you want your logo to be interesting, you don't want your audience to have to spend too much time analyzing subtle nuances in order to understand it. If you have a tagline, make sure that doesn't take away from your logo by adding too much wording, your logo needs to be visually appealing.
Meet Stanley the Jackalope!
How did we choose our logo? We wanted the Jackalope to stand out and make a statement that was easily remembered. We also wanted to choose a font that was a bit edgy and colors that would reflect our brand and would carry into our remaining graphics and marketing materials. We worked with Ventura CA artist, Jonathan Blackburn, to create our logo. Stanley is with us throughout all of our event posters and promotions materials to help with brand recognition.