Meet Yoga Purse

Where are you from and how does that affect your work?
I was born in London, UK. However, I have lived, studied and taught in many countries. It is these experiences that inspired my Yoga Purse business.

Who/what are your biggest artistic influences?

I can remember the first time I went to a public library. I remember feeling like my whole world had opened up, I was around 6 or 7 years old. Each page of every book was a window to a world I had yet to explore.

I could spend hours in a library or good book store! How do you define success as an artist?
Success is the process of bringing an idea to fruition. When I am able to design a product, then create it and sell it at Jackalope, it is very fulfilling. Perhaps, the true success is when a customer buys a product I created and simply loves it. To see that reaction is just priceless.

Very rewarding. Does your art help you in other areas of your life?

For me, it’s not a matter of IF I have time to be creative. Creating has become such a big part of who I am. I’m not sure that my brain could switch my creativity off. There’s constantly some creative rumblings running through my head!

How have you developed your skill at your craft?
One of my favorite sayings is “every day is a school day - if you’re lucky”. Learning something new brings me so much joy, and that goes for learning and developing new skills.

I’m a visual and tactile learner, so trying a new skill and failing is part of how I not only learn, but also look at something in a different way.

A great perspective. What is the hardest part of your creation process?
Saying no to all of the new ideas!

That would be hard! How has your style changed over time?
Many moons ago, I owned a fabric store. My style at the time was driven by neutral colors. My colleague and brilliant assistant Kym was the complete opposite. She loved bright colors! When it came to choosing fabric for the store, we would buy and choose together to create a well-rounded collection. Over time, I moved away from neutrals and shifted my focus to bright colors and designs that make a statement.

Embracing color, love it! What’s the best thing about being an artist?

Exercising my creativity.

How about a favorite item you have created?

I love the first versions of Yoga Purse that I created, but I think my favorite item is the shoulder sling that I adapted again and again until it was just right. It was a lot of work, but I enjoyed every step. The shoulder sling Yoga Purse designs are now my best sellers!

Love it! Anything special you’d like to share?

I encourage everyone to find a creative outlet. That could mean art, music, writing, filmmaking or even starting a business. Create something, and enjoy the process.

In addition, embrace the prospect of "failure" , when we let go of being perfect, opportunities become way more fun ;-)

Well said! We can’t wait to see you in person this November 19th & 20th at Jackalope Pasadena!

Where to see more of Yoga Purse:

Website | www.yogapurse.com

Instagram | @yogapurse