Now that 2016 has officially begun that means so has another season of Art & Craft Fairs! Here at Jackalope we have both our Spring 2016 Phoenix and Pasadena shows around the corner. Fairs are a great way to expose your work to a wide demographic and increase shop traffic, but how do you better guarantee someone buying your product vs. just looking?
First things first, they need to know about you. Well, our Jackalope Art & Craft Fair with ensure that so that step is done! Now that you got them through the door (or tent!) the trick is to intrigue the customer. Making sure you put your best foot forward in terms of booth display is important to bring the shoppers in, but how do you make them a buyer?
People are more willing to branch out if they can try your product first. There are several ways to go about this.
- The first is by providing samples. Let them try your lotion, taste your chocolate etc. If you are a clothing designer, fitting rooms are a great option, even makeshift ones! For accessories include a mirror so the shopper can see themselves wearing your product!
The next is by creating a price point that is comfortable with your newfound followers. That doesn’t mean lowering all of your inventory prices, but perhaps creating a product that will fall in a less risky price range. This could be a travel size lotion, a snack pack etc. Chances are they will run out and crave more! Varying price points will attract a magnitude of shoppers.
If you can’t create a smaller sampler, maybe offer a new customer discount or a special rate for Jackalope shoppers? Make sure to advertise this as well because your current followers may be more enticed to come and stock up. As a thank you you could include a code or coupon for returning customers. It doesn’t have to be huge, but make them feel special and want to hear more.
Now that you have them hooked, make sure you stay in touch and keep them well informed of your whereabouts! Keeping a newsletter is a great way to remain active with your followers. To help obtain newsletter signups, something we love is when you get a little something for signing up (even if it is a piece of candy!). People love free products and it is a great way to introduce them to you.
And most importantly, make sure to have a continuous smile on your face! You want to be approachable and available to help with each person that may come into your booth. If you are not having a good day it will show and the shopper will be less inclined to come in and explore.