Surely you've heard the expression to treat your booth as a pop up brick and mortar when preparing and creating a successful booth display. If you haven't, we invite you to read The Perfect Booth Display up on our blog. In a sea of booths, it is important to find a way to stand out.
Your booth display is your first impression to shoppers. However, your impression doesn't stop building there. Just as you would expect from walking into a retail store, shoppers expect certain behaviors and experiences. You would not want to find trash laying around, or to not be greeted or offered help. For reference, we have put together a list of some common mistakes that can be made and things that you should keep in mind when selling at events.
1. Keep your booth tidy. As we mentioned above, it is not attractive to have trash or clutter while shoppers are trying to get a feel for your product. Your booth should reflect your brand in both how it looks and feels. Make sure you take pride in your work. Have a cohesive display and signage, price tags marked, sufficient product on hand etc.
Amanda, owner of Mindfulnest and Jackalope Pasadena juror notes; "For me, having a vision with a complete story, your shop will evolve, but your passion needs to tell a story, retail is sight, smell and sound. People remember experiences more than things."