Understanding Juried Craft Fairs: What Artists Should Know

In the world of handmade and artisan markets, it’s becoming increasingly common for fairs to be juried. With the handmade movement on the rise and more talented makers entering the scene each year, the juried process helps maintain a high-quality, curated shopping experience for attendees and ensures that participating artists truly shine.

At Jackalope, we believe in the importance of this process. Our Jury helps guarantee that every fair is filled with thoughtfully crafted, high-quality, and original work. Below, we’ll walk you through exactly what being “juried” means, what our Jury looks for, and how you can put your best foot forward when applying.

What does it mean to be Juried?

A juried fair means that not every applicant is automatically accepted. Instead, each submission is carefully reviewed by a jury who evaluates applicants based on specific criteria such as quality, originality, and presentation.

Our Jury reviews every single application to ensure a balanced and vibrant mix of artisans for each show. We want attendees to discover an exciting variety of handmade goods - everything from ceramics and jewelry to original art, apparel, home décor, and more.

Because of this, your application materials, especially your photos and artist statement, are critical. They are often your only chance to make an impression unless jurors have seen your work in person.

Differentiating Between our Events

Sometimes, we'll have an artisan get into one of our fairs but not another with the same application. While we understand that can be a disappointment, we want share why this might happen.

• Old Pasadena and Burbank are our two most competitive fairs. We get a ton of applications to these two events in every category and so we have many highly competitive spots.

• Downtown Burbank Arts Festival: this event has not only less booths than Pasadena, but also has a greater art focus. Given that, some auxiliary categories are smaller at this location, and so competition is tougher. We also have a very strict category cap on our food at this one, so we are not able to let in as many prepackaged food vendors here.

• The Pasadena ARTWalk leans more into fine art and while crafters are definitely still a part of this one, we have much smaller amounts of body product, and food.

• Santa Barbara and San Diego are our newest events. While we have a lot of excitement surrounding these events from our pre-existing Jackalope community, we also want to make sure each of these events has a high percentage of local participants to be sure to help spread the word in these new markets.

What can tip the scales?

In our most competitive events and categories, little details matter.

• Even if you aren't using generative AI in your artwork, if we see it in your signage and we see others without, those not using AI will be favored.

• Global makers. While we will accept artisans who work with global artisans to bring their creations to life, we highly favor artisans who have their hands in more pieces of the entire process. The more handmade (by you), the better.

  
  

What exactly does the Jackalope Jury look for in applicants?

Our Jury evaluates applications using three main criteria. Understanding these can help you craft a stronger, more competitive submission.

1. Quality and Aesthetic

Jurors look closely at the quality, craftsmanship, and visual presentation of your work.

Ask yourself:

• Are the materials and finishes professional and well-made?

• Do your product photos capture the true quality of your work?

• Have you selected your very best pieces to showcase?

• Do the photos show a variety of your work, not just one type or angle?
  

Tip: Good photography can make or break your application. Use natural light, clean backgrounds, and consistent styling. If possible, include close-up detail shots to show texture and craftsmanship (and try to avoid AI to create your product photography).

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2. Uniqueness and Originality

Juried shows look for artists who bring something distinct to the fair. Your work should reflect your personal style, voice, and vision.

Ask yourself:

• What sets my work apart from others in my category?

• Does my artist statement clearly express my creative process and inspiration?

• Am I highlighting what makes my pieces special?

  
  

Tip: Don’t shy away from telling your story. Jurors love to see you in your work like your influences, process, and passion. Include photos or descriptions of how you make your pieces if possible.

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3. Branding and Sell-ability

Presentation and professionalism matter. Your brand, ie how your work is packaged, displayed, and marketed, plays a major role in how your business is perceived.

Ask yourself:

• Do I have a cohesive brand identity (logo, signage, packaging)?

• Does my booth setup (or mock setup) reflect my style and show my work clearly?

• Are my website and social media accounts up to date and consistent?
  

Tip: If you’ve done a fair before, include booth photos to show how you display your products. If you’re new, set up a small mock booth at home with clean tables, neutral backdrops, and thoughtful arrangements go a long way.

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Why the Jury Process Matters

While it can feel nerve-wracking to be “judged,” the juried process ensures that both artists and attendees have the best possible experience. For artists, it creates a higher standard and helps your work be seen alongside others who share your level of craftsmanship and creativity. For shoppers, it ensures a diverse, well-curated event filled with quality handmade goods, not mass-produced items.

Submit your best application! When applying to Jackalope or any juried fair, take your time, showcase your strongest work, and remember that your application is your introduction to the jury. Be thorough, be authentic, and be proud of what you create.

For more insider tips on preparing your application, check out our companion post:👉 How to Submit a Strong Application to Jackalope